A Morning of Movement, Mindfulness, and Smooch Açaí: Our Pilates Event with 3form at Wholehearted Dublin

We recently hosted an unforgettable Pilates morning at Wholehearted Dublin in collaboration with the amazing team at 3form Pilates to officially unveil something we’ve been so excited to share — Smooch Açaí! 

To celebrate this new chapter for Smooch, we planned two energising sessions: one for some of our favourite micro influencers and another for the wider Smooch community. Both sessions sold out quickly, in fact, we were blown away by the response. Even before the official public launch of Smooch Açaí, we had people asking if we had extra spots or another session planned. The support was unreal! 

The Morning Kicked Off with Our Influencer Session 

Excitement was in the air as our influencer guests arrived ready to move, stretch, and sweat it out with 3form Pilates. Right in their line of sight (and temptation)? The Smooch Açaí stand; fully stocked and looking delicious. 

After a dynamic and mood-boosting Pilates class, it was time for the main event: Smooch Açaí bowls, fully customisable with a dreamy lineup of toppings. Think: milkybar drops, chocolate chunks, goji berries, and plenty of fresh fruit like bananas, blueberries, and strawberries. For sauces, they could choose between a rich chocolate hazelnut vegan drizzle or classic peanut butter. Whether guests were looking for a clean post-workout pick-me-up or a more indulgent treat; we had them covered. 

With their bowls in hand, our guests snapped pics, made TikTok’s, and bonded over their topping choices. Some kept it simple, while others got wild with their combos (we love the creativity!). 

Then Came Our Smooch Community 

After a quick reset, it was time to welcome round two — our amazing Smooch community. We kicked off with another energising Pilates class led by 3form, while our acai stand sat front and centre, teasing everyone with its tempting display. 

Post-workout, it was finally time to dig in. Again, our attendees flocked to the Smooch Açaí bar and crafted their bowls to suit their vibe. Whether that meant going full fruit-forward or embracing a sweet tooth with a few cheeky toppings. The joy on everyone’s faces said it all. 

What was in the Goody Bag  

Of course, no event is complete without a seriously good goody bag—and ours did not disappoint! We were buzzing to have some of our favourite Irish and wellness-focused brands jump on board to support the Smooch Açaí launch event. Big love to Glide Crew for the perfect Pilates socks, Vico Naturals, Ziaja, Perform Nutrition, Revive Active, Sanctuary Spa, So…? Fragrance Ireland, and Bia Belle Beauty, who absolutely nailed the vibe with their gifts. Every product in the bag added to the 'glow up with Smooch' theme of the morning, making the experience even more special. A massive thank you to the brands who helped make our wholesome morning of wellness, movement, and healthy açaí bowls one to remember! 

A Feel-Good Morning of Wellness and Açaí 

From start to finish, our Pilates & Smooch Açaí morning was a massive success. It was all about movement, community, all centred around the launch of Smooch Açaí. We couldn’t have asked for a better crew to celebrate this milestone with us! 

Every guest left smiling, with a Smooch Açaí bowl in one hand and a goodie bag in the other, and our DMs were full afterwards with one question: “Where can I get Smooch Açaí?” 

If you’re wondering the same, stay tuned ; your favourite Irish ice cream brand just got a deliciously healthy twist, and Smooch Açaí is coming soon to a location near you! 

The Smooch Açaí launch event was a resounding success, hosted in collaboration with 3form Pilates at Wholehearted Dublin. Designed to unveil the new Smooch Açaí product, the event consisted of two fully booked Pilates sessions — one for selected micro-influencers and one for the wider Smooch community. The initiative generated significant buzz, with strong social media engagement and highly positive participant feedback. 

The Pilates Morning at Wholehearted Dublin deemed a successful soft launch of Smooch Açaí to our social platforms. With two sold-out sessions tailored to influencers and the wider smooch community, the event allowed attendees to experience the product in an immersive, health-oriented setting. The hands-on açaí bar and standout goody bags enriched the guest experience and sparked considerable social media content. The overwhelmingly positive feedback, along with demand for wider availability, confirmed product-market fit ahead of the formal launch. 

Our Pilates Morning in collaboration with 3Form Pilates at Wholehearted Dublin was a deemed successful soft launch for Smooch Açaí to our social platforms. With two sessions completely sold out—first for a select group of micro-influencers and then a ticketed class for our wider Smooch community—the event created the perfect atmosphere to introduce the product in a feel-good, wellness-driven setting. 

Guests moved through energising Pilates sessions led by 3form, followed by a build-your-own açaí bowl experience. The hands-on nature of the açaí bar, paired with thoughtfully curated goody bags, sparked genuine joy and plenty of social media buzz. 

From the strong turnout and positive feedback to the steady stream of online content, this activation, this wasn’t just a wellness morning—it was a highly shareable brand moment that reached well beyond the room. 

confirmed one thing loud and clear: there’s strong demand and enthusiasm around Smooch Açaí—well before its official public release. 

Our Pilates Morning in collaboration with 3Form Pilates at Wholehearted Dublin was a successful soft launch for Smooch Açaí across our social platforms. With two sessions completely sold out—first for a select group of micro-influencers and then a ticketed class for our wider Smooch community—the event created the perfect atmosphere to introduce the product in a feel-good, wellness-driven setting. 

Guests moved through energising Pilates sessions led by 3Form, followed by a build-your-own açaí bowl experience. The hands-on nature of the açaí bar, paired with thoughtfully curated goody bags, sparked genuine joy and plenty of social media buzz. 

We also released 20 free tickets to members of our Smooch community, to give more people a chance to try the new açaí but weren’t quite up for the Pilates. 

From the strong turnout and positive feedback to the steady stream of online content, this activation wasn’t just a wellness morning—it was a highly shareable brand moment that reached well beyond the room.